“Write a blog post,” your teacher said. “Make it about whatever you want,” she said. And now, you’re staring at an intimidating blank blog document that looks something like this:
Not to worry, I’m going to take the hours of research and time spent tinkering around with my own new blog and break it down for you. Remember, you already have years spent practicing writing in school, and you’ve probably spent thousands of hours looking at memes, photos, infographics, and other web-based content. But now, instead of simply consuming content, it’s your opportunity to create.
Mostly it’s about how you organize, enhance, and present your thoughts, ideas, questions, and quotes.
What are these “7 things” and why can’t there only be 2 or 3? Well, blogging is generally an essay, using 1st-person POV at times, plus the ‘special sauce’ of multimedia content, eye-catching design, and hyperlinked references. My student-specific tips are a combination of my experience as a secondary English teacher, along with learnings from Hubspot, an excellent resource for learning more about blogging and marketing. I’ll briefly address introductions, conclusions, and how to type up your blog posts, but mostly it’s about how you organize, enhance, and present your thoughts, ideas, questions, and quotes.
1. Give your post a descriptive title (with clarification like this)
Thanks to the Internet, people can find thousands of different answers to millions of different questions. While this is one of the more awesome features of living in the 21st century, it might also make it more challenging for you, a new blogger, to capture a reader’s attention. This is why your descriptive (not too general), clear (not vague) title is so important. Hubspot writer, Sophia Bernazzani, explains:
Internet readers have very short attention spans — around eight seconds in length — and the headline is one of the critical first elements that help readers decide if they want to click and stay on your site.
Sophia Bernazzani
To give specific advice for students blogging for English class, consider that every blog post has a point, a purpose, a main message, a claim. Whatever term you prefer to use, the point is, you need to have a point. Make sure your title clarifies this for a potential reader by using your claim as a title. Here is an example of a recent literary blog post that uses the title to inform readers about the author’s claim:
2. Choose a featured image to draw attention
We may say “never judge a book by its cover,” but we all do it. Your featured image is like the cover to the ‘book’ that is your blog post. And like any good book cover, you want it to be appealing, to relate to the text inside, and to set the tone or ‘vibe’ that your potential reader may be seeking.
This blog, which analyzes and compares the film, Little Women (2019) with the original novel, includes a screenshot of three male characters. Since it’s clear from the title that the blog post is about ‘no bad men,’ we can see that the title and featured image are working together like a book title and its cover art: they appeal to a certain reader both with words and images.
Make sure you don’t steal images that aren’t available for your use. Negative Space is a site that offers a pretty solid selection of images for you to use: https://negativespace.co/
3. Write an introduction
Just like with a multi-paragraph essay, you’ve got to convince your reader to spend their precious time paying attention to what you have to say (or write). Hook readers with whatever fits your writing style, your personality, and your blog’s subject. Common intro starters include:
- A question
- A powerful quote
- A surprising or intriguing fact or statistic
- An anecdote (short personal story)
- A provocative statement (“provocative” as in, provoking a response. People might disagree or agree strongly)
For example, if we return to Rachel Zarrow’s post on Little Women, we might appreciate how she begins with a provocative statement:
“I love reading novels about bad men. At least I thought I did.”
The Best Part of Little Women is that It Contains No Bad Men
That makes someone want to keep reading. Why? Because it makes you wonder what kind of person this writer is, and then perhaps feel curious as to why she’s changed. She thought she “loved reading novels about bad men”…. Until watching Little Women? Intriguing.
Practical Tip: Break up your text more than you would in an academic essay. Really short paragraphs are totally fine (just a couple sentences).
4. Use sub-headers to organize and break up the post
Sub-headers are an extremely important tool for keeping organized and cutting your beautiful paragraphs, your powerful quotes, and your deep thoughts into more manageable chunks. If your blog post is like a meal, then sub-headers turn it into a bento box, with neat little sections.
Let’s look at Jake Eagle and Michael Amster’s post from Greater Good Magazine:
In the article, “Stuck at Home? How to Find Awe and Beauty Indoors,” the authors use the three letters in the word, AWE, to organize and divide the article. This helps readers to keep going and helps you, as a writer, to stay organized.
Practical tip: Try to follow the ‘rule of 3’: it’s a pleasing number, and it seems more meaningful and worth someone’s reading time than just 2 ideas. Also, don’t go for a really high number like 7. This post is taking quite a bit of time from research, planning, writing, and editing!
5. Write your blog in a word processor first.
I’m giving you this advice from first-hand experience. Trust me: it’s SO much easier doing your thinking-with-written-words in a word processor, like Word or Google Docs. You’re used to it, and you can focus on your ideas first.
Do everything you’re able to find and fix any and ALL spelling, capitalization, punctuation, & grammar errors. Try out Grammarly! You’ll find that by writing every week, AND carefully re-reading and revising your posts, your writing will improve over time.
6. Embed multimedia content and include hyperlinks
This is the ‘special sauce’ that makes blogging special and, in some ways, better than a regular essay. This cool infographic featured in an Entrepreneur article visually explains why people naturally respond faster and better when there are images, not just words.
Why hyperlinks? Because they’re the ‘works cited’ style of blogging. You reference your sources, which is the ethical and honorable thing to do, and because plagiarism is an academic crime. But deeper than that, hyperlinks promote curiosity. They give readers the opportunity to dive deeper into a section of your post that interests them most.
Practical Tip: If you’re brand-new to text-editing and don’t know how to hyperlink: 1.) highlight the word(s) that you wish to turn into a link
2.) click the icon that looks like little chain-links; 3.) paste your link and hit Return/Enter.
7. Conclusion: you have to write one
Your conclusion doesn’t have to be long, but it does have to exist. Why? Because it’s polite! Have you ever noticed that when people talk on the phone in TV or movies, they often don’t conclude? It’s weird and unrealistic.
Wrap up and summarize what your post has been about. If you’re really stuck and don’t know what to write, ask yourself,
So what?
What is the significance of your blog topic? Why does this matter to you, to others, or the world?
Don’t freak out. We will get through this together…and even begin to have some fun with a unique writing form.
Want to learn even more? Jump down the rabbit hole!
Here are a few articles and blog posts about blogging (how meta!) that I referenced while writing this post:
https://blog.hubspot.com/marketing/anatomy-perfect-blog-post
https://blog.hubspot.com/marketing/beginner-blogger-mistakes
https://blog.hubspot.com/marketing/ultimate-editing-checklist
Tweet
8th grade English @ CVLCC 